Clear structure and well thought-out layout
As the central platform for e-government and smart city concepts, the Smart Country Convention brings together the leading minds in digital administration every year. For EGOVC and the Rhine-Neckar metropolitan region, a trade fair stand was created that focussed on innovation, openness and cooperation.
The trade fair stand impressed with its clear, functional design and a precisely planned stand layout that guided visitors intuitively through all exhibitor areas. The room layout encouraged dialogue between the sub-exhibitors and at the same time offered enough space for personal discussions.
Dynamic design
Instead of classic 90° or 180° angles, the stand was realised with 45° angles - an unusual but effective design decision that radiated dynamism and openness. This design created exciting visual axes and gave the stand a high-quality architectural character.
Standardised concept for several sub-exhibitors
The stand integrated several sub-exhibitors into a harmonious overall concept. Each brand was given its own presentation area with individual branding, embedded in a uniform design language. This created a coherent overall picture that emphasised community and innovative strength.
Colour variety with a system
A gentle colour gradient from blue to yellow to magenta gave the rear wall a lively, modern look and at the same time provided orientation.