Room utilisation
One of the leading manufacturers of high-quality dental products exhibited at the world's largest dental trade fair, IDS, in Cologne. Our long-standing customer Hermann Lichttechnik commissioned us again for the exhibition stand construction. The company Directa Dental presented itself with a simple and modern exhibition stand. The group consists of several production companies, which is why the primary objective of the exhibition stand was to make optimal use of the limited space to give each company its necessary area.
On 139.5 m², eight private areas for companies, three meeting rooms, a kitchen and a lounge area were optimally placed. The lockable meeting rooms, made of LED-illuminated stretch frames, offered a quiet place for discussions and were equipped with modern furniture and custom-made shelving systems.
Stand construction
The conventional stand construction relied on a sophisticated 45-degree angle construction for the booths. Large counter surfaces with privacy screens between the areas created a pleasant atmosphere for discussions, while integrated cupboard niches provided sufficient storage space and room for information material and merchandising
Remote detection
The exhibition stand presented itself as a 15.5 x 9 m open island with three exposed stand edges. A continuous banner, suspended from the truss system and made of ME LED Stretchframe systems, visually connected the members of the Directa Dental Group to the outside world, ensuring high visibility from a distance.
Graphic design
The entire graphic design and production was carried out in-house. Film wrapping and stretch frames ensured a uniform and professional appearance. The entire area was illuminated throughout and optimally showcased the brand presence