Open design
ME MesseEvents and Controlware at one of the leading trade fairs for IT security.
In order to give Controlware a professional and inviting appearance, we have developed a well thought-out concept that combines expertise, openness and technological strength.
We wanted to design an exhibition stand that would attract attention - and convey a sense of trust and partnership.
The stand presented itself with a clear, modern structure and an open space concept that immediately welcomed visitors. The open design also supported dialogue with partners and customers at eye level.
Natural colours and materials
A harmonious interplay of light-coloured surfaces, natural wood tones and striking green accents created targeted visual highlights and at the same time ensured recognition and dynamism. The natural elements created a pleasant contrast to the technical environment of the trade fair and emphasised the modern, sustainable character of the brand.
Long-distance effect through LED lighting
The LED ceiling construction, with the Controlware lettering visible from afar, ensured maximum visibility in the exhibition hall.
Integrated sub-exhibitors
The partner companies - including Check Point, OPSWAT and Cisco - were seamlessly integrated into the overall concept.